Travels in Spain, The Colours of Villajoyosa


The Costa Blanca is a stretch of coastline in the south east of Spain which is famous for attracting millions of visitors every year from Northern Europe.

The Spanish don’t mind that most of these visitors go to resorts like Benidorm or Torrevieja because there are others that they seem to keep exclusively for themselves.

One of these is Villajoyosa in between Benidorm and Alicante and after we had left the holiday hot-spot of Benidorm, all glass and steel and gleaming in the sunshine like a giant pin-cushion, we quickly passed from turismo to tradicional and called in on its nearby neighbour, just twelve miles or so away to the south from the Bling of Benidorm for a quiet afternoon stroll.

Villajoyosa is a wonderful place, an ex-fishing town, now a Spanish holiday resort of coloured houses with twisted rusting balconies, rattan blinds and decorated with washing lines and pot plants looking longingly out to sea and which reminded me of Burano in Venice, Cinque Terre on the Italian Riviera and of Milos in the Greek Islands.

Gaily coloured houses that rub shoulders with each other and jostle for colour bragging rights that can be seen from way out at sea and which carefully guide fishermen home after a night working at sea, or so the story goes.


After finding a parking spot we walked along the side of Rio Amadorio, the water barely a trickle today, robbed on its way down from the mountains for irrigation, then through the narrow streets of pastel coloured houses decorated with pots of shrubs and Mediterranean flowers and on to the sweeping beach arching like a Saracen’s sword and a long walk along a fine promenade flanked on one side by the houses and the other by the crisp sandy shore.

It was a delightful place, close to Benidorm but a million miles away.  The combination of quaint old buildings with multi-coloured facades crowded into a labyrinth of narrow streets, a lively fish market selling off the daily catch and its pretty location on the mouth of a river by a sweeping caramel beach were all enough to further convince me that the east coast of Spain has a lot more to offer than I had ever previously realised.


The name Villajoyosa means city of joy and I can understand why – it is impossible not to feel happy here!

I realised that this was the Spain I am always hoping to find but don’t dare count on. Old men sat in the street playing drinking wine, women hanging out their washing on their balconies and keeping an eye on the menfolk below, children and dogs played in the squares and cats wandered aimlessly around.  I have been searching for real Spain in Castile and Andalucia and Extremadura and I found a slice of it here in Valencia which was most unexpected.

A bright yellow house leaned against a blue house with a bright green neighbour, across the street was a a red house and made the colour palette complete. A stroll through Villajoyosa old town in the sunshine certainly requires sunglasses.

And just how do they manage to paint these houses?


37 responses to “Travels in Spain, The Colours of Villajoyosa

  1. At last you have found a spot i could live in. But I am not too sure about the your traveling companion.


  2. How wonderful to find the real Spain and especially when unexpected. Love all of the colours.


  3. Oh my, give me tradicional any day.


  4. “Lady in Red……..”


  5. We love Villajoyosa and only live about an hour away. During one visit we stopped in at the chocolate factory which was also made me joyful. Here is my post if you wish to check it out. Your pictures are fabulous!


  6. Looks lovely but not quite Chris de Burgh’s vision of lady in red!


  7. So I’m watching the telly and suddenly the words “Benidorm, Spain” flashed up on the screen. I jump out of my chair and say, “I can’t believe this. I just read a blog about Benidorm today.”
    “What?” hubby asked.
    “Benidorm! Andrew wrote a blog about Benidorm and I just read it today.” “Who’s Andrew?”
    “A blogging friend.”
    “And what does that have to do with what we’re watching?”
    “Didn’t you see Benidorm flash up on the screen. That’s where this is happening!”
    “No, but you know this is fiction. So it doesn’t matter.”
    “I know it doesn’t matter to the plot, but isn’t it cool that I just read a blog about it today!”
    “About what?”
    “About Benidorm. My blogging friend Andrew wrote a post about Benidorm. I read it today and they just had the name Benidorm on the screen.”
    “And who’s Andrew?”
    “He’s a Brit and he writes a blog.”
    “So he’s not a real person.”
    “Yes, he is.”
    “But you don’t know him.”
    “I do know him, I just haven’t met him in person.”
    “I don’t get it.”
    “Never mind.” I scrunched down in my chair and pouted.
    Non-bloggers just don’t get it.

    Liked by 1 person

  8. A very colourful place, in more ways than one. I’m guessing the red dress was on his/her way to Benidorm? And, no, why was that bottle of water there? I’m guessing it is water, and not vodka or gin?


  9. Pingback: Thursday Doors – Villajoyosa in Spain | Have Bag, Will Travel

  10. When we lived in France, people commonly put filled water bottles outside their houses in the belief that they discouraged peeing dogs. The same in Spain maybe? Villajoyosa looks well worth exploring. Thanks! By the way, I have just discovered that some of your comments to me have unaccountably gone into spam. I’ve rescued them, and will – eventually – reply. Grandparent duties currently…


  11. Oh, I see you’ve heard about the water bottles already. Sorry.


  12. A formidable looking woman, to say the least.


  13. Such a lovely place! My girlfriends have been to Benidorm many times and I doubt they’ve ever been there, but it must be just a bus ride away? 🙂 🙂


  14. Glorious, colourful doors. A town worthy the name Villajoyosa.


  15. Wonderful Colour 💚💙💜🧡


  16. The colours showed on your pictures are the essence of spine. Really wonderful.

    Liked by 1 person

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.