Tag Archives: Benidorm in the 1970s

Travels in Spain, Benidorm and How Things Change

This is a picture of me taken on the Balcón del Mediterráneo in 1977.  It is a picture that when investigated has stories to tell.

First of all the terracing itself and the balcony columns, dirty and neglected, crumbling and falling apart but now restored and pristine with a regular fresh coat of paint.

These are the same balustrade columns thirty years later in 2007 but this time overlooking the Levante rather than the Poniente Beach…

Next is that cannon, it isn’t there any more, except that it is but instead of being carelessly left on the edge of the balcony it is now part of a sculpture that has been created nearby…

And what about the surfacing?  In 1977 it was sand and gravel but now it is dazzling blue and white tiling and the scruffy Mediterranean shrubs and cactus has been cleared away to leave a more open but sterile view of the beaches…

Look at the background, the hotel developments stop way short of the headland – not any more and there is nowhere for Benidorm to go now except around the corner towards Villajoyosa (post coming up about Villajoyosa).

Amongst those high rise buildings is Intempo, at six hundred and thirty feet high Europe’s tallest residential skyscraper.  My forty year old picture shows nothing like that and neither does this old postcard…

I have to confess that I am getting old and nostalgic and just like Norman  Lewis  I long for the past and some times lament progress …

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Travels in Spain, Old Postcards From Benidorm

Travels in Spain, Guadalest and Benidorm (A Blast from the Past)

After simple breakfast at Pensión El Pirineo I persuaded the others now to join me on a voyage of personal nostalgia and rediscovery.  I visited this part of Spain forty years ago when I went on a two week holiday to Benidorm and I thought it might be fun to revisit the places that I had seen in 1977.

First we went to Guadalest (picture above, 1977) a small mountain village with a castle which is a short bus trip drive out of Benidorm and a day trip that I took all those years ago.  It hadn’t really changed a great deal, except it had had a few coats of fresh paint and the local ladies selling genuine lace products had been replaced by tourist shops selling junk.

We stopped for lunch and a walk around the narrow streets but it was much smaller than I remembered and it didn’t take long to refresh my memories and soon we were on the road into Benidorm.

Mick wasn’t looking forward to this at all, I think it is quite low down on his list of places to visit in Spain but I was really happy to be revisiting the place that I had hated in 1977 and Mick hates in 2017.

Back then we could have gone practically anywhere we liked, so long as it was within our restricted budget of course, but we choose to go to Benidorm on the Costa Blanca for two whole weeks and we selected the Don Juan hotel on Calle Gerona, just behind the Levante beach because my girlfriend, Linda (later my wife) had been there some time before with her parents and had liked it.

Iglesia de San Jaime y Santa Ana near the Balcón del Mediterráneo in 1977..

And again in 2017…

Benidorm is one of the most popular tourist locations in Europe, today six million people go there each year on holiday but in 1977 it was even more popular and that year attracted the most holidaymakers ever and over twelve million people poured into the city.  That peak in numbers has never been matched since and it is unlikely that it ever will be.

Arriving in Benidorm we left the motorway and found an underground car park with surprising ease (underground car parks are always empty in Spain because the Spanish refuse to pay parking fees) and with the anticipation of severe culture shock rising to near boiling point we made straight for the old town.

Almost immediately it was a huge let down.  We had been expecting tat shops and British pubs, the distinctive smell of Hawaiian tropic, fat bellied lager louts with tattoos and peroxide Essex blondes with fake designer sunglasses and massive boob-jobs but there was none of that sort of thing at all.  No rampaging bands of tourist hooligans just a pensioner choir singing on the beach.

It was a very a very civilised affair with predominantly elderly Spanish people sedately enjoying the sun and a few British left-over’s from the winter Saga tours where the length of stay could be measured directly in degrees of orange tan.  Not even any ‘looky-looky’ men to pester us!

I have to say that Benidorm in 2017 was nothing like what I was anticipating at all but was really rather pleasant and the beaches were immense and spectacular with beautiful clean sand and blue flags flapping proudly in the breeze.  It is an interesting fact that Spain has more blue flag beaches than any other participating country with five hundred and eleven in five thousand kilometres of coastline, the United Kingdom by comparison, has only one hundred and twenty-five in nearly eighteen thousand kilometres.

Balcón del Mediterráneo in 1977…

And again in 2017, now with a tiled pavement and terrace…

In the old town itself there were more Spanish tapas bars than British pubs and there was a notable absence of those awful places with tacky pictures of the food on the menu.   There was not a bit of it and after wandering around the old town searching unsuccessfully for cheap souvenir shops we had to finally admit defeat and sit in a bar on the seafront and have the first beer of the day.

If Benidorm was a surprisingly nice place then the old town was an especially nice place with a blue domed church, reminiscent of those in the Greek islands, and a pedestrianised area that was positively delightful.  I remembered this from my visit forty years ago but not much else I have to say and with refreshment time over we walked a short way along the Levante in search of what we were sure was the real Benidorm from the television series but without success we called a halt to the expedition and retraced our steps back to the car.

Although we were disappointed not to see what we had come for it was a pleasant surprise and we left with the confirmation that despite the tourists that flock in every summer that Benidorm is a very real Spanish town, with Spanish culture and a Spanish history of tuna fishermen and merchant sailors that was actually quite plain to see.

I wished that I had grasped that in 1977 because if I had then I am sure that I would have enjoyed it more then.

Benidorm 1977 – Food Poisoning and Guadalest

Benidorm promontory

The weather was good to us for most of our stay and mostly it was sunny and dry, which meant plenty of time for lying on the beach or sitting around the swimming pool that was directly outside the front of the hotel.

During the second week however there was a change and we experienced some very heavy showers.  One afternoon it rained so hard that the Avenida de Almeria, the road to the beach, was completely flooded and rather than a street instead resembled a river in full flow.  We couldn’t go out that afternoon so we sat in the bar with another older couple and shared a bottle of bacardi that I had won the previous day on a trip to the mountain village of Guadalest.

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Benidorm 1977- Beaches, the Old Town and Peacock Island

Benidorm 1978

During the day there wasn’t a great deal to do except to visit the beaches and spend endless pointless hours sunbathing.  Benidorm is famous for its two main beaches which stretch for four kilometres all along the bay.

The city enjoys a unique geographical position on the east coast of Spain because it actually faces due south and has two stunningly beautiful beaches on the Mediterranean Sea that stretch out either side of the old town, on the east the Levante, the sunrise, and to the west the Poniente, the sunset, and it enjoys glorious sunshine all day long.

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Thanks to http://www.realbenidorm.net/ for the use of the postcard image

Benidorm 1977 – First impressions and the Hotel Don Juan

Benidorm in the 1970s

In 1976 I travelled to Europe for the first time to Sorrento in Italy with my dad who obligingly stepped in at the last moment following a bit of romantic trouble when just before departure my girlfriend went off with the head reporter from the local newspaper (Rugby Advertiser).

Very soon after that we patched things up and in October the following year I went to Spain with my (now) fiancée, Linda.  We could have gone practically anywhere we liked, so long as it was within our restricted budget of course, but we choose to go to Benidorm on the Costa Blanca for two whole weeks and we selected the Don Juan hotel on the Avenida del Mediterráneo, just behind the Levante beach because Linda had been there some time before with her parents and had liked it.

Read the full story…

Thanks to http://www.realbenidorm.net/ for the use of the postcard image